Social Networking in an Unemployed World

I’ve been connected to people on Linked in since it’s inception in 2002 and in the beginning it was a net place for nerdy people to promote themselves and stay in touch. Increasingly  if you’re not LinkedIn, you’re left out – of job offers, company start up opportunities, resources knowledge and tips and techniques for just about any problem that exists. In the past few months since the economic downturn I’ve noticed more activity on LinkedIn and in observation I’ve seen the following:

* increased activity by members when they are about to leave an organisation

* increased referrals when there is a concern that organsiations are about to go belly up or the people are about to be retrenched

* necessity overcomes ego in the quest to find a new role.

I’m wondering if social networking sites such as LinkedIn are predictors for organisational health and could act as a barometer for the stock market.


2 Responses so far »

  1. 1

    sherylemoon said,

    The first question I ask people these days is what social media tools they use to promote themselves, their ideas and their organisations. I ask the Board members of organisations the same question to see how IT savvy they are and how enlightened is their approach to the integration of business and technology. I am still surprised when they answer in the negative or worse poo poo the idea of social media as a legitimate business tool.

  2. 2

    Rob Collins said,

    I’ve been in the “people” business for a long (long) time and often wondered “why is it that some people are comfortable using networks for self promotion and others aren’t”. The answer came when I read the book “the Psychology of Call Reluctance” (earning what you’re worth) by Dudley and Goodson. I’ve since met the authors and are richer (emotionally and financially) for the experience. All of us have what they call Inhibited Social Contact Initiation Syndrome (quite a mouth full – ISCIS for short); but some of us have it in such high doses that it places an artificial limit on how many contacts we can (comfortably) make in order to self promote. This can have catastrophic implications for an otherwise very successful career. Just one example comes from research Dudley and Goodson did on the unemployed in Australia. They found that those most reluctant to use their networks for self promotion (as measured by their special tool, SPQ*GOLD) often remain unemployed longer. The message! It’s great to be part of a social network, but the real value for everyone is in not ‘being connected’ but ‘being connect with intent’; with the intent of using the network for self promotion. If this concept is challenging for you, then perhaps you need to have your level of ISCIS measured.

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