Tips on personal branding

Gen Y personal branding expert, Dan Schawbel, lists a series of insightful comments about personal branding on his blog. Among his tips for Gen Ys wanting to manage their personal brands to maximise their careers are:

  • Make your life one giant networking event.
  • In order to succeed in the new world of work you MUST become the commander of your career.
  • Be the real you because everyone else is taken and replicas don’t sell for as much.
  • As technology rapidly changes, your personal brand remains constant.
  • You are the chief marketing officer for the brand called you, but what others say about your brand is more impactful than what you say about yourself.
  • To secure your brand, spend more of your time networking outside of your company than within.
  • When it comes to the web, you are graded based solely on what is observable.
  • Proficiency in social media is a differentiator now, but will soon be a qualifier.
  • The goal of personal branding is to be recruited based on your brand, not applying for jobs.
  • When you brand yourself properly, the competition becomes irrelevant.
  • Visibility creates opportunities.
  • Social media is a career catalyst…it lets you accomplish a lifetimes worth of work in a short period of time.
  • Lead with your brand and let the compensation follow.
  • Your name and face carry your brand in both reality and virtual reality, such that wherever they are cited, your personal brand is at stake.

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