Strength in uncertainty

In tough economic times, when we watch venerable institutions go to the wall, workers look to companies that are solid and reliable.

If exciting jobs are associated with higher employment risk then candidates do not want to pursue that option. In 2007, the number one employment destination for university graduates was government – both federal and state government agencies. I see no reason why this will not be the case in 2008.

I was talking to the Commonwealth Bank internal HR team a few weeks ago and reminded them that right now an organisation that displays security and adherence to governance is a desirable employer. Internally, the bank has transposed its 1963 slogan – “Get with the Strength” to “Strength in Uncertainty”.

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