Claiming your brand on social networks

Following on from yesterday, Dan Schawbel, in his Personal Branding Blog, recommends three steps that everyone should take to claim their personal brand online.  These are:

Domain names
This means going to your local hosting service and registering immediately, before someone else takes it from you.  You can do so for around $7 including tax, with the promotional code OYH3.

Social network names
Claim your name on the leading social networks to secure your personal brand.  The reason for this is because the top social networks rank very high in Google, such as LinkedIn, Facebook, MySpace and blogging services, such as WordPress and Blogger.  As with your domain, someone (a competitor or someone with your actual name) can take this from you as we speak.  You’ve heard the story about Exxon Mobile and how someone registered this brand name on Twitter , right?  The moral of the story is that people can do damage to your brand (name), unless you protect yourself.

Check your user name
Now that you think you have your name on various social networks, it’s time to do a test run.  If you go to, you can check which social networks you’ve claimed your name on.  Don’t freak out if you haven’t registered your name on “Colourlovers” or “12seconds” because many of you haven’t even heard of them.  If you’re smart, you will take action on the leading networks.

So, off you go.  Go out and file your claim.


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