Selling yourself on YouTube

Before you laugh, remember when CVs were once carefully compiled and presented in leather-bound folders? Then we moved on to the electronic resume and the old hard copy CV was left to collect dust on the shelf.

YouTube has become one of the world’s most popular Internet sites, providing young people with a medium to express and demonstrate their creativity – through music, movie making or even fashion design.

According to Wikipedia, in January 2008 alone, nearly 79 million users watched more than 3 billion videos. Google paid a staggering US $1.65 billion for YouTube in 2006. It saw the potential YouTube offered the world.

YouTube is challenging traditional forms of creativity and how it is expressed. Technology is providing avenues to access and promote creative talent faster and simpler than ever before. The Internet is turning us into a world of “content creators” rather than “content consumers”.

The New York Times has reported that major talent agencies are hiring dedicated staff to scour outlets of online creativity such as YouTube to find “the next big thing”.

YouTube is more than just fun. It may represent the future of how we identify and sign up new talent for the future.


2 Responses so far »

  1. 1

    Axel F said,

    Video resumes are relatively common in some industries. Elijah Wood is said to have won his role in The Lord of the Rings by sending a video of himself doing the whole Hobbit thing. Video posts also work well for web designers, artists, animators and graphic designers who can showcase their portfolio in a matter of minutes.

  2. 2

    Karen Jamal said,

    I think the thing to remember is that YouTube is a different medium – presenting information in video format is different to paper. John Howard got it wrong last year in the lead up to the election, when he was shot seated behind his desk like a talking head. It was completely staged – the antithesis of what YouTube is about. So, if your YouTube resume contains nothing that couldn’t be written in your resume and skimmed in a few minutes, then don’t bother. And of course, many recruiters will use a resume to rule people OUT. The video resume will be a good way to eliminate poor candidates and get a laugh at the same time.

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