Partnerships in a borderless world

The race has never been more intense to acquire, develop, and retain long-term client relationships as the e-business evolution continues to redefine corporate models.

The last 10 years has spawned such buzzwords as: customer-centric, customer loyalty and client relationship management. While many companies are ‘customer-centric’ as a core value, I know of few that have ‘partner-centric’ as a core value.

And yet, partnering has proven to be one of the most powerful business tools for dealing with fast changing markets, technologies and customers. As the global economy speeds up, partnering is becoming the weapon of choice for today’s successful competitors.

There are, of course, many variations in partnering arrangements, from informal arrangements, through teaming agreements, outsourcing and joint ventures. Partnerships exist within and between industries and sectors – and are crucial in Australia’s highly competitive recruitment sector.

Being part of a globalised economy means doing things faster, cheaper and at world’s best practice. In order to be successful it is no longer enough to work within an organisation, we need to think outside in and develop relationships with key partners.


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