Do you know where your career is going?

At a recent leadership seminar, Ella Bache Australia CEO Karen Matthews told the audience that the key to crystallising your career is to imagine that, on a particular morning in the future, you open the business section of a newspaper and see yourself on the front page.

What does the headline say?

Matthews believes you should be able to write this headline in 30 seconds. 

And then spend time writing the article underneath.  This becomes your business plan. 

“The paragraphs underneath become the series of objectives… or they become the timeframes that you might be measuring your progression on, or they become your strategies and tactics,” Matthews says.

Read more about Karen Matthews’ presentation, including the 10 things that she says make the difference between “OK” leaders and “amazing” ones.


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